Methodology │ Business Markers

Methodology

We carry out in-depth qualitative research throughout Europe, using advanced techniques (ethnographic, in-depth interviews, online panel and diaries, etc).

We conduct the interviews ourselves or via a carefully selected international freelance partners

We analyze ourselves and involve the client to participate, so we get to really feel the customers and can transmit this empathy to your teams

We help you translate the learnings into business building insights

Zoom on immersive experiences

We facilitate complete human-centered innovation process leveraging design thinking methodology.

We organize immersive experiences for your teams to observe and talk to their customers directly and experience what it is like to be in their shoes.

We follow up with sessions to uncover insights and business ideas.

Find out what we can offer

Methodology

Methodology

Zoom on immersive experiences

We facilitate complete human-centered innovation process leveraging design thinking methodology.

We organize immersive experiences for your teams to observe and talk to their customers directly and experience what it is like to be in their shoes.

We follow up with sessions to uncover insights and business ideas.

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Business Markers

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